Search Engine Optimization
Every day, millions upon millions of people are using search engines like Google to find news, information, products or services. No matter what your product or service is, the chances are that at this very moment there is someone looking for you. Happy Pixel Studio can help search engines find and read your site, which in turn helps your prospective customers find and read about your business.
Put yourself in your customers' shoes
What would you type into Google if you were looking for a business like yours? Write down the top 5 or 10 "keywords" that you would think people are using to look for you. Now when you're writing content for your site, use those keywords as often as possible in your writing. This increases the chance that you will appear near the top of the results when people type in those keywords.
Focus on quality and usefulness
If your website has high quality, focused and useful content on it, people will link to your site. Links are like "votes" - search engines treat them as an acknowledgement to the usefulness of your site. But not all links are treated equal. Links from high quality sources are given more weight than unknown or "spammy" sites. This is one of the big reasons that buying links isn't always a good idea.
Engage other sites in your industry
Find blogs, forums and other sites that are related to your business, and comment or participate. Get to know the owners of the other site if possible. If your site truly is high quality, they will happily link to your site - often for free.
Social Media Marketing
Leveraging social media marketing is just plain smart. How else can you reach thousands of customers and prospects all over the globe with virtually no advertising cost? But this new way of marketing can be overwhelming, frustrating, and downright confusing. Which sites are essential for social media marketing? How can you save time when marketing on social media? Which social media site should you spend the most time on? Happy Pixel Studio can help you get the best results on the most relevant sites for your business.
Social media is here to stay
There are over 600 million Facebook users and over 200 million twitter users. You Tube is the second biggest search engine in the world, behind only Google. People are using social media to find the products and services they need.
Control your social media presence
People are already talking about your products, your services, and your company on social media sites. Your business needs to be actively involved in the conversation.
The system is the solution
Participating fully in social media as a business and marketing strategy requires discipline, automation routines, and a daily commitment.
Email Marketing
One of the most effective ways to drive customers back to your website and keep them in the loop with your latest news is email marketing. Email marketing involves sending an email to your customer database, or a group of customers in your database. Remember this isn't like spam in the slightest - you only send to customers who have given you permission, and you're sending them useful information they actually want to receive!
Targeted, Effective Marketing
Build targeted customer lists based on information gathered from any part of your online business. This includes past order information, web form submissions, forum membership, blog comments and much more.
Reach Everybody
Send up to 10,000 emails per month as part of an unlimited number of personalized email marketing campaigns. This means that you can reach out to more customers, for less.
Automate Your Campaigns
Set up an automated campaign, delivering a highly-personalized and professional looking email to any potential or existing customer. You can automate a string of newsletters to be sent out at intervals, or even link the delivery to customer specific dates such as birthdays or anniversaries.
