Retain your customers

One of the most effective ways to drive customers back to your website and keep them in the loop with your latest news is email marketing. Email marketing involves sending an email to your customer database, or a group of customers in your database. Remember this isn't like spam in the slightest - you only send to customers who have given you permission, and you're sending them useful information they actually want to receive!

But... What Do I Write?

Figuring out what to write in your emails to everyone is the hardest part. It needs to follow the golden rules of content:
Be relevant, Be useful.

Here's 4 tips to help you work out what to write.

1. A Newsletter is something every business can write. It doesn't have to be a monthly newsletter, it can be bi-monthly or quarterly, but every business has news and information, promotions and announcements that can fill up a newsletter. And keep your customers in the loop.
2. Tips and Advice are very well received and happily read by your customers. If you are a service based business, such as an accountancy or lawyer this is probably the most suitable newsletter to run. That said, nearly every business has advice they can impart!
3. Promotions and Special Offers are another type of email well received by your customers. These don't need to be scheduled or regular, so you can send them whenever you have a special offer or promotion running. They suit online stores incredibly well.
4. Special announcements are another cause for an email campaign. Do you have some news that your customers would be interested in? If your announcements or interesting news aren't regular enough for a newsletter, there's no reason you can't send once off campaigns when they come up.

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Email Marketing Features

Main Features of Email Marketing

• One-off and loyalty based campaigns
• Go beyond open rates and bounce reporting to see what actions customers take
• Integrated customer database grows as customers subscribe or interact with your website
• Use a customer report generator to dice and slice your customer database for better targeting and results
• System designed to increase email deliverability and reducing spam

Email Marketing

• Send One-Off Emails
• Setup Birthday Loyalty Campaigns, e.g. setup one campaign to automate saying happy birthday to your customers on their birthday
• Setup Anniversary based campaigns, e.g. based on previous purchase, automate reminder in 6-months or 12-months
• Setup Multi-Part email newsletter series, e.g. customer signs up and receives issue 1 on sign-up, issue 2 a few days later, issue 3 a few days after that and so forth
• HTML or Text Emails (HTML emails contain text version also)
• Send a campaign to any customer group or your entire customer database

Integrated Customer Database

• Grow your customer database every time your customers subscribe or interact with your website
• Centrally manage your customer's campaign subscriptions
• View a full history of past campaigns sent to each customer including open rates, actions taken and links clicked
• Use loyalty campaigns to automate communication around key events on a one-on-one basis
• Customize and extend the customer database to suit your business

Lists

• Create unlimited number of lists for better targeting and results
• Use customer report generator to dice and slice your customer database
• Easily add a subscription box to any web page to allow customers to subscribe to your newsletters
• Customize the landing page customers see after subscribing to your list
• Customize auto responder email sent to new subscribers after they subscribe
• Double opt-in mechanism
• Be notified via email every time a customer subscribes to a list

Email Marketing Reporting

• Track the open rate of HTML emails
• Track links clicked and most popular links (available for both HTML and Text formatted emails)
• Track customer actions e.g. customer made a purchase, customer made an enquiry and so forth
• Track bounce rates
• Track those customers who unsubscribe
  
• Live feed
  
• Sophisticated customer reporting framework
• Filter on any system or custom field
• Save any report to run later
• Export any report to Microsoft Excel for further analysis

Email Deliverability & Spam Control

• Double Opt-In mechanism
• Unsubscribe link on all newsletters
• From email address verification
• Run tests through all applications - web based email, desktop email clients, spam filter results